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Why Outward Appearances of Ammunition May or May Not Matter

Why Outward Appearances of Ammunition May or May Not Matter

Friends, I frequently get asked why (as one example) a half jacketed JHP pistol bullet is better or worse than a full length jacket on the same weight and caliber JHP bullet…….or you can substitute any other question of this type, because I get them all and often. So let’s deal with the full length jacket versus the ¾ length jacket question and then apply the answer/concepts to any question of this type.

When discussing how a bullet will perform terminally, (or internally/inside the firearm, for that matter) what would matter much more than how long the jacket is, are several factors….namely, what is the jacket made of, (how hard or malleable it is) how thick is the jacket at any given point along its length,  what is the bullet core material made of, how wide and deep is the hollow nose cavity, what are the expected impact velocities and to what type of medium? (Humans in this case) When a properly designed bullet matches all those criteria together, you’ll get proper/deadly performance……, if all those criteria are matched up, who cares of the jacket stops a few hundred thousandths of an inch short of the bullet nose? The length of the jacket needs to be matched with all those criteria and if it is, the bullet will do the job it is designed to do. Some folks get hung up on looks, without realizing how meaningless looks alone can be.

We test the bullets we load into our ammo. If they do not meet several performance based criteria, we won’t use them in our ammo, but perhaps to a fault, the last thing I am worried about is appearance.

Also, it should be noted than on our site for all of our ammo products, we have placed a disclaimer that says the exact appearance of the bullets/ammo in the photos, may not match the photos on our site. Websites that are hundreds or thousands of pages long, like ours, are always in need of some sort of update, this takes time and is very expensive, so we often find ourselves in a position of not taking new pictures every time a bullet manufacturer changes the appearance of their bullet or every time we make a change (based on performance) of the bullet, brass or primer used, etc.

Hopefully this little article will clear up some confusion and be of help to our customers and others.

Good shooting and God bless.


Friends and Customers, 08-18-20


All shooters are being inconvenienced with what is happening to our society and the rush it is causing on ammo supplies. We have LOTS of ammo in stock and are making more at a huge volume on a daily basis. If our web site allows you to order any item, that means it is in stock—WE DO NOT TAKE ORDERS FOR ITEMS WE DO NOT HAVE! So, please do not email and ask if items are in stock. If they aren’t, the shopping cart will not take your order.

We have hundreds of customers to get orders to on a daily basis. In order for us to accomplish this for our customers, we ask the following.

  1. Be sure of what you are ordering. You are going to get what you ordered.

  2. Do not contact us and ask to change an order you’ve already placed. When we manually change orders it requires a lot of time that we do not have during this rush and it keeps us from serving all of our customers. If you’d like to change an order, we can no longer do that till things slow down, so simply place another order for more product, but PLEASE, NO MORE CHANGES after the fact!

  3. We NEVER have and never will take ammo exchanges or returns and then turn around and re-sale that ammo to unsuspecting customers as factory new ammo—this is not safe nor is it fair to customers who are buying what they think is new and safe ammo. No ammo is tamper proof! So please stop asking to exchange or get a refund for ammo you ordered, but have changed your mind about.

  4. Please do not contact us and ask for tracking numbers or “when will my ammo ship”? Our system automatically emails out tracking numbers on the orders we ship each day, however, because these emails are coming from a corporation shopping cart, many of these emails may go to your spam folder……..please look there. If it is not in your spam folder, that means we have not yet shipped. At current order rates, we are shipping within 5-7 business days of the time an internet order is placed. Please sit tight. Your ammo will arrive at the same time if you track it or not and will certainly arrive later if we are swamped answering questions instead of getting orders shipped. When 30-50 people per day send emails asking for tracking information and we have to pull that information up, then type it out and email it, it takes a huge portion of our work day that we should be using to ship those orders to customers in need. Please leave us alone so we can serve all of you. (ship to you) It’s a bit selfish, during times of shortages, when so many folks need to protect their families, to slow us down because you ordered carelessly or want to change your order. Right now, we expect you to do your part to help us all get the ammo we need in our troubled country.

These measures are hopefully temporary and will not be needed for long as we enjoy the interaction with our customers, so please, for the time being, be mindful of all those others who are also trying to get ammo during what I think is a societal meltdown/emergency. Hopefully, we can serve you all. We want you and your families to be armed and safe and we wish you the best during these trying times. My biggest concern is that things will worsen yet more, for a while. Until things straighten out in our government and society, we will have to streamline our customer service in order to serve all customers. Thank you for your understanding.

Good shooting and God bless,

Tim Sundles

I Understand